Wednesday, July 22, 2009

Golf: Is it fashion forward or just an excuse for fancy polos?

Ok, so I have a feeling I have no readers left after a 4 month hiatus, but in case I do, here is an article I found interesting in the NY Times. The title that caught my eye was "Golfers Have Clothes Laid Out for Them" and the first thing that came to my mind was...seriously??? It is a polo shirt and pants; how difficult can that be?

What I didn't quite take into account is that pro golfers are fashion trendsetters on the course, so needless to say their sponsors want to take full advantage of that. Clothing companies like Nike and Adidas are sketching out what their athletes will wear a year in advance so they can have the items replicated and sold at each tourney! Genius.

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